Yu Zi

YU Zi，female，Head of English Major; M.A. , Associate Professor, Supervisor of M.A. Students. Researcher of Qiantang River Xiasha Culture Research Institute.

Main Research Area: Linguistics and Applied Linguistics, ESP teaching, Cross-cultural communication etc.

Dec.2017 to March 2018, Visiting Scholar at Western Sydney University

Books：

1. Global Approach to Business, Language Education and Culture Communication, Foreign Languages Press, 2015

Journal Articles：

1. “On the Design and Application of the Flipped Classroom from the perspective of Cognitive Coupling Paradigm”, Journal of Research in Higher Education of Engineering, ISSN 1001-4233 2016.02

2. “Exploring the Innovative Practice of WIE Programme”, Journal of Research in Higher Education of Engineering, ISSN 1001-4233 2015.02

3. A Study on the Aesthetic Reappearing in the Novel "Border City”, Language Construction, CN11-1399/H 2015. 06

4. “Conflicts of Adaptation and Innovation of English Education: The Case of Nuclear Saudi Arabia Migrant Families in Canadian Public Education Systems”, Proceedings of 2013 International Symposium on Applied Engineering, Technical Management, and Innovation, 2014.

5. “A Study on the Characteristics and Writing Principles of Business Correspondence”, Advances in Social Science, Education and Humanities Research, Volume 3, 2014

6. “On the Chinese-English Translation of Advertising Slogan from the Perspective of Functional Equivalence Theory”, Social Research and Career Education of Contemporary China in 2014, 2014.

7. “On the Teaching of English Vocabulary from the Perspective of Prototype Category Theory” Journal of Education and Teaching ISSN1674-9324, 2013.01

8. “On the application of Situational Simulation Method in Business English Teaching” Journal of China Electric Power Education ISSN1007-0079, 2012.07

9.“The investigation into the Application of Case Teaching Methodology in Business English Course” Theoretical Investigation ISSN1000-8594CN 23-1013/D, 2008.06

10.“On Pragmatic Narrowing and Broadening of Lexical Units: A Perspective of Relative Theory” Journal of Zhejiang Normal University ISSN1001-5035CN 33-1011/C, 2007.03

11.“Metaphor and Language Innovation Coexist—The Characteristics of Computer English Terminology” Journal of Terminology Standardization and Information Technology ISSN1007-2489CN 11-3815/T, 2003.02

12.“Study on the Problems and Countermeasures in English Training Market” Human Resource Development of China, ISSN 1004-4124CN 11-2822/C, 2007.05

13.“A Study on the Vocabulary of Computer English ” Journal of Zhejiang Normal University ISSN 1001-5035CN 33-1011/C, 2002.03

14.“On the ‘3C’ Principles and Application in Business English Correspondence Writing Course ”
Theoretical Investigation ISSN 1000-8594CN 23-1013/D. 2006.06

15.“Translation Techniques on Business English Terminology” Journal of Jinhua College of Profession and Technology   ISSN1671-3699/CN33-1267/Z, 2003.01

16.“The Concern of Cultural Differences in English Teaching”, Journal of Foreign Language Teaching Study ISBN7-5605-1586-X/H, 2002.10

17.“Analysis on the Differences between British English and American English”, Journal of Vocational and Technical Education ISSN1008-3219/CN22-1019,2001(34)

18.“Internet and the Reforms of English Language Teaching”, Journal of Jinhua College of Profession and Technology ISSN1671-3699/CN33-1267/Z, 2001.04

19. “Language Study and Cultural Interference”, China Education and Teaching Practice ISBN7-81036-262-3, 2002.06

20.“Opportunities and Challenges of University English Teachers under WTO” China School Education ISBN7-5037-3710-7, 2002.04

21.“A Discussion on Developing Students’ Ability of Autonomous Learning” China School Education and Scientific Research ISBN7-80167-515-0, 2003.02

22. “On English Teaching from the Perspective of Relevance Theory” Theoretical Research of China High Education ISBN7-80146-201-7, 2003.02

23. “A Study on English Vocabulary”, Self-Learning in English, 1999. 02

Translations：

1. “The Disappearing Equipment in Cars”, Auto Fan, ISSN 1000-6796, 2001.11
2. “Where are you driving? –The Application of GPS”, Auto Fan, ISSN 1000-6796, 1995.03
3. “GPS in Europe”, Auto Fan, ISSN 1000-6796, 1995.02
4. “Lanbkini and Labkini’s Company”, Auto Fan, ISSN 1000-6796, 1992.02

Projects ：

1. Humanities and Social Science Program of the Ministry of Education: Study on the Multicultural Integration in the Construction of international community, 2018

2. United Board for Christian Higher Education in Asia：The Application of E-learning to Improve “Lecture in Large Class and Discussion in Small Class” in Business English Course, 2018

3. The First Batch of Teaching Reform Research Projects of the 13th Five-year Plan of Zhejiang Province Higher Education: The Reform and Practice of Business English Teaching based on Multiple Interaction, 2018

4. Ministry of Education “Ten Thousand People Plan”: Work-integrated Education, 2018, 2017, 2016, 2015, 2014

5. Zhejiang Education and Science Project: A Research on Cooperation Education in Foreign Language Study---A Case of HKPU’S WIE Program, 2014

6. The Project of Zhejiang Tourist Administration: A Study on the Translation of Tourist Culture Text of Zhejiang Province Based on Corpora, 2015

7. Zhejiang Translation Academy: A Research on Metaphor Cognitive Model of Chinese New Words Translation, 2014

8. Zhejiang Foreign Language Society: An Empirical Study of the Cultivation Mode of English Major under the Under the Framework of International Cooperation, 2013

9. Zhejiang Foreign Language Society: Exploring and Experiment in the Pedagogy of Business English Practices, 2011

10. Zhejiang Normal University: A Study on the application of “Case Study” Method in the Course of Business English Reading, 2008

11. Jinhua Municipal Social Science Association: A Study on the Cultivation of Business English Talents in Jinhua City from the Perspective of Internationalization, 2007

12. Jinhua Municipal Social Science Association: On the Problems and Countermeasures of English Training Markets in China, 2005

13. The Foundation of Zhejiang Province for Returned Students: The Influence of Business Culture in Business English Teaching, 2005